« Previous | Next »

02/12/05

mulimob goes swinging in london

by josep

Posted in Languages, Mobility, Music, The real world, Travel | Tweet This Post

MuLiMob is a European Commission funded project in order to explore new trends in music and mobility in a multicultural environment to turn them into business opportunities. Last Wednesday a presentation was held in London SoHo.

Major record labels have vast resources to deploy and capitalise on the mobile music opportunity. Independent labels and their artists are not represented and the offer is now biased towards commercial hits. Music diversity and multicultural representation are being compromised especially on mobile platforms, where content has to fit in small screens and access to large amount of data is a tedious task.

MuLiMob hosted a presentation and a networking event in London to stimulate the discussion between independent music labels, the mobile industry and artists in order to support the music of artists you’re not likely to find in the download area of your mobile operator.

Marshall McLuhan Award winner Douglas Rushkoff made an excellent virtual appearance on a recorded webcam video, talking about preserving the cultural diversity on the internet era and why is not only a romantic argument but an economic one.

The pannel was composed by:

• Michel Lambot, President of Impala and Co-Chairman of Play it Again
• Edward Kershaw, Head of Music of Vodafone
• Simon Wheeler, Head of new Media of Beggars independent music label
• Cibelle, Independent artist
• David Williams, Music & Audio Industry Director of Nokia
• and Hélène Abrand, MuLiMob Team Leader

Of note also Rudy de Waele’s presentation on the current situation of mobile music.

The event ended with a dj session of exotica and strange music by Brazilian artist Cibelle from Belgian Crammed Discs label.

Worth to mention the two themes of Yma Sumac, Inca descendant and the only singer whose voice spanned 5 octaves!

A Paris based Brazilian artist recording for a Belgian label playing an Inca descendant mambo in London. I couldn’t find a better example of multiculturality, music and mobility.

Cibelle deejaying to Yma Sumac’s high pitched tunes (photo by Will Dennehy).

Check Cibelle’s latest limited CD and DVD “About a Girl” at Crammed.

Please leave your comment if you are not a spambot. Trackback URL: mulimob goes swinging in london.