trapped in the paperless, wireless, timeless and spaceless office

It’s funny to see how people and organizations name their wireless networks: names of places, institutions, shops, hotels, people’s names, telephone numbers, router models, street names or area codes.

I guess it won’t be long before we see commercial messages in the names of wireless networks. Think about how grateful would you be to a brand that offers you free internet access when you are desperately looking for a free hotspot.

Non intrusive advertising on the palm of your hand linked to a immediate reward and a satisfying experience.

The right service, at the right time in the right place. Every advertiser’s dream come true.

The Giant is thinking.

Here’s the list of networks stored in my Pocket PC after a week in Paris:

WLMG, Alex, kubi, PERIWAY, Wanadoo_ea45, Ventes, NETGEAR, AP04_IC_LeGrandHotel, JB, Participation, raccah, MCDONALDS, Apple Network, 3prie!re9, MyWireL, pizza marzano1 by hotcafe, OzoneParis.net: acces libre, Effigies, CAPARIS, Airport maison, N9UF_TEL9COM, Francisco’s Network, linksys, Wanadoo 02a8, ACCESSIA, orange, maison_nlg, METEOR, naxos, lily, ccc, Wanadoo_ff1c, DW-b-200-24289, Wanadoo_5414, CT635, Le Cavalier Bleu, strollet04v, eurospot, wifipartage, AP3webdesign, marani, telephonie, Apple Network f71727, BROCELIANDE, OIO, BALLE_AU_BON, Batailleonline, H50G54R78, FEU wireless - Bibliotheque, WiFi_Public_Beaubourg