21/03/08
Count basketball passes, get to know your brain better and save some cyclists. Perfect viral campaign.
Posted in Advertising | 3 Comments » 
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Do The Test is the perfect online campaign (yes, viral of course) to raise awarness for cyclist’s accidents in the streets of London.
In a nutshell: while you are concentrating on driving you can become blind to events that you would normally notice. This “inattention blindness” is in most cases the reason why motorists collide with cyclists.
Never heard of “inattention blindness”? Try yours at Do The Test or watch this video very carefully.
Now you can answer the question: why would this video never work on TV?
The campaign is sponsored by Transport for London
