12/07/08
Posted in Apple, Barcelona | 2 Comments » 
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When I learnt about the launching of the iPhone by Telefonica in Spain I knew that something was not right. One only has to see the visual and conceptual interference that the Telefonica logo produces on Apple’s website. Read the rest of this entry »
02/06/08
Posted in Apple, Blogosphere, Why didn't I think of that? | 1 Comment » Tweet This Post
We’ve all uploaded a test web site for a customer to review in a hidden directory. More so, we’ve all created the infamous index2.html.
But I bet that if you were developing a site for the launching of the iPhone in Spain, a gadget that gets a huge media and hackers attention, you’d be extra cautious about uploading any testing site, especially if they were no official news about the Telefonica-Apple deal.
Well, you probably understand it. Telefonica, the 4th largest telecom in the world, don’t!
ErneX, a colleague of mine at WeAreMortensen.com didn’t even have to use his hacking skills. He just tried a few URLs until iphone.movistar.es/index2.html (not active anymore) hit jackpot. Obviously he twittered it.
The result? After one hour more than 24.000 people registered in the microsite and the news got featured in es.appleblog.com from there to engadget.es then engadget.com and from there to all weblogs and newspapers.
How many web publishing courses can you attend for Telefonica’s last year 8.906 Milion € benefits?
19/03/08
Posted in Advertising, Web 2.0 | No Comments » Tweet This Post
I wrote a while ago about a couple of tv ads “inspired” either by online projects or videoclips available on YouTube.
Well, history repeats. A couple of weeks ago I found a gem on YouTube called Daft Hands, where a couple of hands with text on it danced to Daft Punk’s Harder, Better, Faster, Stronger (over 16 Million views as I’m writing this). The video spawned dozens of replies of people with text all over the body dancing to the tune.
My surprise was when a week ago I saw a commercial on TV by Spanish telecom Telefónica, where two hands with the terms of a special offer danced to a copycat of Harder, Better, Faster, Stronger.
Talking about Web 2.0 changing traditional media!
Here’s a nice video where you can see both and judge for yourself. First the commercial and next the original version.
Here’s a link to Daft Hands on YouTube.
Marvel yourself at Telefónica’s website (the 4th telecom in the world). God!