19/03/08
Oops they did it again: big corporations turning to YouTube for their TV ads.
Posted in Advertising, Web 2.0 | No Comments » 
Tweet This Post
I wrote a while ago about a couple of tv ads “inspired” either by online projects or videoclips available on YouTube.
Well, history repeats. A couple of weeks ago I found a gem on YouTube called Daft Hands, where a couple of hands with text on it danced to Daft Punk’s Harder, Better, Faster, Stronger (over 16 Million views as I’m writing this). The video spawned dozens of replies of people with text all over the body dancing to the tune.
My surprise was when a week ago I saw a commercial on TV by Spanish telecom Telefónica, where two hands with the terms of a special offer danced to a copycat of Harder, Better, Faster, Stronger.
Talking about Web 2.0 changing traditional media!
Here’s a nice video where you can see both and judge for yourself. First the commercial and next the original version.
Here’s a link to Daft Hands on YouTube.
Marvel yourself at Telefónica’s website (the 4th telecom in the world). God!