Comments on: The key to the future of radio is to stop thinking about radio as radio http://www.ganyet.com/radio/the-key-to-the-future-of-radio-is-to-stop-thinking-about-radio-as-radio trapped in the paperless, wireless, timeless and spaceless office Wed, 03 Dec 2008 21:35:14 +0000 http://wordpress.org/?v=2.6.2 By: Josep M. Ganyet http://www.ganyet.com/radio/the-key-to-the-future-of-radio-is-to-stop-thinking-about-radio-as-radio#comment-1649 Josep M. Ganyet Sun, 29 Apr 2007 18:56:02 +0000 http://www.ganyet.com/radio/the-key-to-the-future-of-radio-is-to-stop-thinking-about-radio-as-radio#comment-1649 Xavier, I didn't attend the "Transformation of the advertising...." talk, although by the name it would have been a good complement to mine. I'll try to get the presentation and the permit to post it here. I'm not an expert on this area (remember I'm just an internet expert), but l guess Google will have a lot to say especially after acquiring DoubleClick. Here's some AdWords features: <ul> <li>Changed the advertising business model from pay-per-hit to pay-per-click</li> <li>Delivers non-intrusive context sensitive text ads instead that most users regarded as contents</li> <li>Allows for individuals with a small budget to reach a global audience</li></ul> This simple concept turned Google into the world's biggest advertising reseller and now they're moving it to radio by means of Google Audio Ads. Check the AdWords blog for more accurate info on Google Audio Ads. http://adwords.blogspot.com/2006/12/bringing-radio-advertising-to-google.html I guess that the same principle can be applied to TV and in fact product placement it's a bit like AdWords: advertising and contents the same time. Movies? Would the next George Lucas not shoot the next Star Wars blockbuster if movies were free? I think she would. Blockbusters get more revenue from merchandising and popcorn than from the actual tickets. But AdWords (MovieWords) could work in movies. Here's how MovieWords would work: <ul> <li>I sell beans in my Barcelona corner shop and I have a special offer this week end</li> <li> Woody Allen's next movie which is set in Barcelona features many shots where street shops are shown</li> <li>People that watch this movie in my neighborhood the week end of my offer, see my logo on the front window of the shop with my special offer </li></ul> This would also make the whole thing more real. Xavier, I didn’t attend the “Transformation of the advertising….” talk, although by the name it would have been a good complement to mine. I’ll try to get the presentation and the permit to post it here.

I’m not an expert on this area (remember I’m just an internet expert), but l guess Google will have a lot to say especially after acquiring DoubleClick.

Here’s some AdWords features:

  • Changed the advertising business model from pay-per-hit to pay-per-click
  • Delivers non-intrusive context sensitive text ads instead that most users regarded as contents
  • Allows for individuals with a small budget to reach a global audience

This simple concept turned Google into the world’s biggest advertising reseller and now they’re moving it to radio by means of Google Audio Ads.

Check the AdWords blog for more accurate info on Google Audio Ads.
http://adwords.blogspot.com/2006/12/bringing-radio-advertising-to-google.html

I guess that the same principle can be applied to TV and in fact product placement it’s a bit like AdWords: advertising and contents the same time.

Movies? Would the next George Lucas not shoot the next Star Wars blockbuster if movies were free? I think she would. Blockbusters get more revenue from merchandising and popcorn than from the actual tickets. But AdWords (MovieWords) could work in movies.

Here’s how MovieWords would work:

  • I sell beans in my Barcelona corner shop and I have a special offer this week end
  • Woody Allen’s next movie which is set in Barcelona features many shots where street shops are shown
  • People that watch this movie in my neighborhood the week end of my offer, see my logo on the front window of the shop with my special offer

This would also make the whole thing more real.

]]> By: toni http://www.ganyet.com/radio/the-key-to-the-future-of-radio-is-to-stop-thinking-about-radio-as-radio#comment-1554 toni Fri, 27 Apr 2007 18:02:51 +0000 http://www.ganyet.com/radio/the-key-to-the-future-of-radio-is-to-stop-thinking-about-radio-as-radio#comment-1554 Another nice example of future applications playing with online content is described in the best William Gibson novel in years: Pattern Recognition http://www.amazon.com/Pattern-Recognition-William-Gibson/dp/0425198685/ref=pd_bbs_sr_1/002-4484571-7137626?ie=UTF8&s=books&qid=1177696658&sr=1-1 The example is called "the footage" and it follows many points from your presentation plus an extra: a great anonymous artist. 'Nuff said. Another nice example of future applications playing with online content is described in the best William Gibson novel in years: Pattern Recognition

http://www.amazon.com/Pattern-Recognition-William-Gibson/dp/0425198685/ref=pd_bbs_sr_1/002-4484571-7137626?ie=UTF8&s=books&qid=1177696658&sr=1-1

The example is called “the footage” and it follows many points from your presentation plus an extra: a great anonymous artist.

‘Nuff said.

]]> By: xavier http://www.ganyet.com/radio/the-key-to-the-future-of-radio-is-to-stop-thinking-about-radio-as-radio#comment-1552 xavier Fri, 27 Apr 2007 16:48:04 +0000 http://www.ganyet.com/radio/the-key-to-the-future-of-radio-is-to-stop-thinking-about-radio-as-radio#comment-1552 Nice presentation, dear internet expert. I'm often wondering what is going to happen to advertising in this new world, and if we are about to say goodbye to expensive high-quality contents. Any interesting insight? Did you get to attend the "Transformation of the advertising market in response to new trends in the audiovisual sector" talk? Nice presentation, dear internet expert.

I’m often wondering what is going to happen to advertising in this new world, and if we are about to say goodbye to expensive high-quality contents. Any interesting insight? Did you get to attend the “Transformation of the advertising market in response to new trends in the audiovisual sector” talk?

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