25/04/07 10:30

The key to the future of radio is to stop thinking about radio as radio

by Josep M. Ganyet

Posted in Radio, Web 2.0 | 3 Comments » Tweet This Post

(life blogging from the MAC 07 in Granollers, Barcelona)

I’ve been invited to participate in the MAC 07 (Mercat Audiovisual de Catalunya) held in an old warehouse in Granollers (Barcelona) the 25nd and 26th of April. The Catalan radio station RAC1 was kind enough to propose me after my role in developing the RAC1.cat and RAC105.cat websites.

I’m participating in a roundtable about “New Content For Digital Formats” and I guess I’m gonna be the bad guy who tells radio executives the future of radio is internet. Is it? Well, yes and no. Of course nobody knows what the future is going to be especially in the internet area (could anyone guess the explosion of the blogosphere five years ago?) but we can make a wild guess.

The future is not the internet. Internet will be the “new” radio and the radio and the rest of traditional media, will be the building blocks of a new medium we still don’t know the name but we know it will be fun. Call it Negroponte’s “Media Convergence” call it Andersen’s “Long Tail” applied to audio, call it Web 2.0 or whatever you want.

We should probably redefine the meaning of “the golden era of radio” as never before so much radio has been produced, be broadcast radio, on-line radio or podcast. Different names and technologies but radio at the end.

Here’s my today’s presentation (only in Catalan but it has a lot pictures don’t worry)

For those who’ve read my previous presentation Web 2.0 look how close the two presentations are. This is done intentionally as I think Web 2.0 will have a key role in redefining radio (and also saved me a lot of time preparing it)

Here’s the panel of the “New Content For Digital Formats” (look for the Internet Expert!)

Mr. Lluis Cuevas and Mr. Marc Vicenç (Coordinator and musicalcoordinator of iCATFM), Mr. Bruno Sokolowicz (Co-director of Scanner FM), Mr José María Delgado (Contents Management project manager of Unión Radio), Ms. Arantxa Ormazabal (head of visual radio product marketing for Telefónica Móviles), Mr. Francesc Xavier Ribes (Image, Sound and Synthesis Research Group in the Audiovisual Communication and Advertising Dept. of the UAB), Mr. Robert Freeman (Multimedia Expert), Mr. Josep Maria Ganyet (Internet Expert).

And finally let me credit Nicholas Negroponte for the quotation in the title of the post. He said it referred to TV and I just adapted it to radio.

The original quote was: “The key to the future of television is to stop thinking about television as television”.

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