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11/12/07

Web killed the video star. Interactive videoclip by The Arcade Fire

by Josep M. Ganyet

If you know me or followed this blog, you know how critic I am with the (mis)use of flash in the www. But far from being someting evil flash is a great technology if used in the right place.

Here’s a gem by a band called The Arcade Fire (never heard of them before) in the shape of interactive videoclip for their latest song Neon Bible. It’s a minimalistic piece of interactive animation where the linear structure of the song meets the non-linear interactive medium. A kind of Kraftwerk meets Jonathan Richman.

Here’s the video. Don’t miss it.

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