trapped in the paperless, wireless, timeless and spaceless office

Imagine an advertising world where… spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.

Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry.

A hint: IBM’s articles in the Press Room have links to post to digg and to del.icio.us. Times are-a-changing.

Link to IBM Press room - 2007-11-08 IBM Predicts the End of Advertising as We Know It - United States

Direct link to The End of Adverstising as We Know Iit PDF