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A 21 year old British student is selling 1,000,000 pixels in his homepage for $1 each. Sounds dumb? He’s raised 196,800 so far.

Alex Tew wanted to study Business Management but didn’t like the idea of having a huge debt after 3 years of High School. He thought that $1,000,000 would do the trick.

To raise $1M he decided to sell 1M pixels at a price of $1 each. After all the price of a pixel is virtually zero.

The process is very simple: pixels in his hompepage are for sale at units of 10 square pixels (100 pixels) for $1 each pixel. You buy them and you can put a small image with a link to your website. Of course you can buy as many as you want.

Why does such an idea work?

I guess that the key sucess is the simplicity of the business model: the more pixels sold the more media attention the web gets attracting new users that may click any of the announcers or become new buyers themselves.

As for copycats, well, www.millioneurohomepage.com is already taken and not doing so well.

Another “why it didn’t occur to me?” case.

Check the page at http://www.milliondollarhomepage.com/