teamwork that doesn't work in spain

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Metaphors have different meanings in different cultures. Here’s the perfect example.

February, 2006. Sun Microsistems use a picture of the Catalan “castellers” (human towers) as a metaphor of team working in most homepages of their international corporate websites (see picture below).

Here are some sites where you can see the picture of the Catalan “castellers” as a metaphor of teamwork:

Here’s the Spanish website with another metaphor of teamwork (a picture of Sun’s founders):

Sun’s Spanish website

I assume it’s a matter of culture: the Catalan picture would be understood everywhere as teamwork except in Spain. Wonder why.

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No. No, you can't... STOP. Please don't go away. Please? No one's ever stuck with me for so long before. And if you leave... if you leave... I just, I remember things better with you. - Dory

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