06/03/10 17:10

Learn Segura says: clients tend to ask for what they want, not for what they need

by Josep M. Ganyet

Posted in Design, Quotations, Why didn't I think of that? | No Comments » Tweet This Post

World renowned designer and friend Carlos Segura from Segura Inc. talks about design for the March issue of Indonesia’s Versus design magazine.

Most of Segura’s comments are applicable to many areas other than design if not to life itself. I particularly love the one I used for this post’s title.

Excerpts taken from segura-inc.com

A good design is nice to look at, but an idea makes you look at good design.

Design is not just a “visual” medium. It is a complete experience, one which draws emotion from intelligence and makes the experience a memorable one, which in turn drives you to act.

Clients tend to ask for what they want, not for what they need

(about pitching) I do not, have never and will never do free work. Period. It is ridiculous to ask someone to do this. No client that asks you to do this will do it for you. It is disrespectful, devalues our industry and the talent in it. People only value things they pay for. So, if they want your work for free, then they don’t think very highly of you.

Don’t let things happen to you. Make things happen for you. If you’re going to dream, dream big, it’s free.

Link: SEGURA INC :: News > Segura in Versus

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