The abc of packaging: the package is the last advertisment the buyer will see before the purchase. See a video on how microsoft repackages the iPod to better “microsoftify” the product. (Thanx to Quim Massana for the link)
Flip the business card, browse and discover. New trends in business cards usability. Business card exchange is cool. We all learnt this from American Psycho. In some cultures such as the Japanese, it is almost a ritual where you show respect and interest for the person you’re meeting. But the times they are-a-changing. ...
During the 3GSM congress held in Barcelona, Gotomedia, the San Francisco company I work for as a consultant, held a cocktail with some of the most influential people in the mobile comunity. What better setting to share a drink with a few friends? On Tuesday, February 14th at 19h at The ...
“The ability to learn faster than your competition may be the only sustainable competitive advantage in the digital economy” Heard in the MuLiMob review at the Pompeu Fabra University in Barcelona. It came up in a discussion related to the mobile web and how “the perpetual beta”, a concept of Web ...
Mobile devices for underground mobile users. If you have ever been in London you have no doubt spent quite some time in the London underground. Tube as they say. While some things such as the "mind the gap" reminder and the ability to read huge newspapers while standing will never change, I ...
MuLiMob is a European Commission funded project in order to explore new trends in music and mobility in a multicultural environment to turn them into business opportunities. Last Wednesday a presentation was held in London SoHo. Major record labels have vast resources to deploy and capitalise on the mobile music opportunity. ...
It’s funny to see how people and organizations name their wireless networks: names of places, institutions, shops, hotels, people’s names, telephone numbers, router models, street names or area codes. I guess it won’t be long before we see commercial messages in the names of wireless networks. Think about how grateful would ...
Free WiFi hotspots in Paris? You check jiwire.com for free WiFi hotspots in Paris and you get a nice link to the Georges Pompidou center. It couldn’t be any other way. A modern art museum and library devoted to make culture available to everyone. Once you get there, you switch on your ...
m-trends.org is the weblog of mobility guru Rudy de Waele. Take a tour and start getting mobile. As Rudy puts it: “The m in m-trends stands for mobile media and the continual merging of electronic devices. But also M for music, multilingual, multicultural and sometimes something about me.” Everything worth checking. The ...