Via boingboing.net I land on an article in Advertising Age about McDonald's and sick school sponsoring in Florida. In December 2007, McDonald's had agreed to sponsor the report-card jackets for the county's elementary schools (27.000 children) to cover the printing expenses of $1,600. In exchange the report jackets would carry coupons ...
A few weeks ago we got iTunes on the iPhone so we can download any song we want over the air. Kewl! I bet the Adbusters guys must be really happy with this impulse purchase temptation right on the palm of our hand! But it doesn't stop here. A while ago there ...
Imagine an advertising world where… spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select ...
Not too long ago people working in advertising were considered to be creative. But that was before agencies discovered internet. It took them a long while but it looks that they've learned the lesson: creative people don't necessarily wear designer's clothes, have studios in the trendiest areas in town or ...
I wonder if there's still anyone who doesn't know about the new iPhone (reinventing the phone) from Apple. It was presented a couple of days ago (blogged life by engadget), it hit frontpages and every news bulletin yesterday and today Cisco is claiming that they had a trade mark on ...
Do you really understand what Web 2.0 is about? Watch this video and you’ll be ready to launch your Web 2.0 startup. A while ago I posted some suggestions on how to build your own Web 2.0 website. In this video the makers of Reddit take a step further and give ...
I’ve just seen on TV the ad for terminalb.org, the self procclaimed “public domain database of design, architecture, image and advertising creativity in Barcelona” created by the ADG-FAD from Barcelona, build by Double You and publicly funded. I went there and I was astonished to see the implementation of the site. ...
The Computer History Museum has a beautiful on-line exhibition of computer brochures since the 50s. Good source of inspiration for all you space-age music lovers. The brochures showed here (just a fraction of the Museum’s holdings in this area) show some of the more important technologies, companies, and applications in computing ...
What’s better than having an ad agency? Having millions! Here are the Firefox ads made by Firefox users. You can upload yours too. There’s $5,000 waiting for the next Chris Cunningham. Enjoy! www.firefoxflicks.com And for those of you browsing this web with a non Firefox browser get firefox here!
You are an advertiser. You made big bucks in the 80s, not so big in the 90s and now you’re looking for the audience. Blogs, wikis, RSS and podcasts are not geek jargon anymore. Last Sunday my mum asked me how to get a Paypal account to buy some stuff on ...