19/02/10
iPad Wired and Sports Illustrated on the iPad, a showcase of real media convergence. Girls in bikinis included
We’ve been talking for years about media convergence since first Nicholas Negroponte coined the term and, we’ve grown accustomed to it on the web the hypermedia where all the rest converge.
As I often ask my students, I you didn’t knew the language in a website, would you be able to tell apart a newspaper, a radio station and a TV station only by watching at their websites?
You probably wouldn’t. Each medium trespasses its own traditional boundaries adding content formats from the others:
- Radio websites feature of course audio but are mainly made up of text and images
- TV station websites feature video but also text and audio
- Newspapers website are oftentimes mere translations of the printed medium but they add a layer of rich-media in audio and video
Traditional media on the web become hypermedia and are the medium of choice for the ever growing web generation. I don’t think this generation will settle, either on a desktop or on a mobile device, for a mere digital copy of a physical medium such a newspaper.
The reasoning is quite simple and it goes as follows:
I don’t read newspapers. So, why would I want a digital copy of a newspaper?
But what if I could experience the quality contents of a magazine/radio/TV the way I’m used to, meaning rich-media, interactive, personalized, social and real-time? Would I care if I’m browsing a magazine a radio station or a TV station? Probably not as long as I get what I want, where I want it and the way I want it, which is coincidentally what the iPad promises us.
The forthcoming Apple tablet brings us a little step closer to full media convergence, not that there’s anything especially new you can’t do right now with a browser and decent internet connection, but the new apps (or rather the new content and interaction design), the physical proximity, the multi-touch interface and the position sensor make the sensorial experience somehow different to anything we’ve seen so far.
Check also the Sports Illustrated demo and ask yourself if this is just a magazine or finally a true interactive TV.
Link: The Wired Tablet App: A Video Demonstration | Epicenter | Wired.com
