Advertisingarchive
Advertising and web 2.0 the mix
21/03/08
Do The Test is the perfect online campaign (yes, viral of course) to raise awarness for cyclist's accidents in the streets of London. In a nutshell: while you are concentrating on driving you can become blind to events that you would normally notice. This "inattention blindness" is in most ...
19/03/08
Oops they did it again: big corporations turning to YouTube for their TV ads.
No comments Advertising + Web 2.0I wrote a while ago about a couple of tv ads "inspired" either by online projects or videoclips available on YouTube. Well, history repeats. A couple of weeks ago I found a gem on YouTube called Daft Hands, where a couple of hands with text on it danced to Daft Punk's ...
Looking for some naming tips I stumbled upon this funny name generator. It even checks the availability of the domain. Kewl. Web 2.0 Company Name Generator
20/01/08
Ronald McDonald to children: if you get an A in school you get a free Happy Meal! Eat this Spurlock
No comments Advertising + Marketing + The real worldVia boingboing.net I land on an article in Advertising Age about McDonald's and sick school sponsoring in Florida. In December 2007, McDonald's had agreed to sponsor the report-card jackets for the county's elementary schools (27.000 children) to cover the printing expenses of $1,600. In exchange the report jackets would carry coupons ...
My friend Quim Massana sends me the latest iOnline viral campaign: iJam. BTW the site is done in flash so don't expect too much of the interface. Watch the video to the end if you want to see the upcoming iJam nano.
Boy sees girl in the New York subway Boy falls desperately in love Girl leaves train Boy goes home and creates a website to find girl Boy finds girl No more updates so far Here's the website
20/11/07
iTunes mobile on the iPhone and Starbucks
One comment Advertising + Apple + Marketing + Music + RadioA few weeks ago we got iTunes on the iPhone so we can download any song we want over the air. Kewl! I bet the Adbusters guys must be really happy with this impulse purchase temptation right on the palm of our hand! But it doesn't stop here. A while ago there ...
14/11/07
IBM Predicts the End of Advertising as We Know It (didn’t we know this?)
No comments Advertising + Marketing + Web 2.0Imagine an advertising world where… spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.” Consumers self-select ...
What's all this white space doing in my ad? Can you make the logo bigger? My brand needs more presence in the homepage. Does this sound familiar to you? I bet it does if you're a graphic designer. To all my graphic designer friends: Make My Logo Bigger Cream, a hilarious ...
25/02/07
Creative director? Out of ideas? Surf the web and you shall find
2 comments Advertising + MarketingNot too long ago people working in advertising were considered to be creative. But that was before agencies discovered internet. It took them a long while but it looks that they've learned the lesson: creative people don't necessarily wear designer's clothes, have studios in the trendiest areas in town or ...
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