This blog is about web 2.0, traditional media and advertising, how they affect each other and how they affect us (especially me). It is also about stuff I like such as art, design, animation, music and photography. what I feel like writing. Nothing written here should be taken too seriously...
This video was prepared by the UK branch of Dorling Kindersley Books. Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally. Posted by Penguin Books to YouTube the 9th of March 2010.
Although this technique has been used before in several other TV commercials is still fresh and the message gets delivered loud and clear. And if such a message is said by Penguin Books, one of the top British publishing companies, it gets even louder. You’ll read about it.
A few days ago I wrote a post about how basic advertising worked especially in testosterone driven trade shows like the Mobile World Congress held recently in Barcelona. Well, I get through @fradera via a post on his blog a mean piece of advertising which also appeals to basic instincts only that this time with more taste and wit.
05/03/2010 Update: The making of Old Spice’s commercial: CGI or shot in one take? Frame by frame analysis. Interview with the creators Craig Allen and Eric Kallman from Wieden + Kennedy.
Do The Test is the perfect online campaign (yes, viral of course) to raise awarness for cyclist’s accidents in the streets of London.
In a nutshell: while you are concentrating on driving you can become blind to events that you would normally notice. This “inattention blindness” is in most cases the reason why motorists collide with cyclists.
Never heard of “inattention blindness”? Try yours at Do The Test or watch this video very carefully.
Now you can answer the question: why would this video never work on TV?
Well, history repeats. A couple of weeks ago I found a gem on YouTube called Daft Hands, where a couple of hands with text on it danced to Daft Punk’s Harder, Better, Faster, Stronger (over 16 Million views as I’m writing this). The video spawned dozens of replies of people with text all over the body dancing to the tune.
My surprise was when a week ago I saw a commercial on TV by Spanish telecom Telefónica, where two hands with the terms of a special offer danced to a copycat of Harder, Better, Faster, Stronger.
Talking about Web 2.0 changing traditional media!
Here’s a nice video where you can see both and judge for yourself. First the commercial and next the original version.
In December 2007, McDonald’s had agreed to sponsor the report-card jackets for the county’s elementary schools (27.000 children) to cover the printing expenses of $1,600.
In exchange the report jackets would carry coupons redeemable in any McDonald’s restaurant, so any student with all A’s and B’s, two or fewer absences, or good behavior in a given academic quarter would be given a free happy meal.
Is this a sort of equal-fat-rights for the more gifted students? As we all know (and so does McDonald’s) there’s a correlation between education level and fast food consumption, so when they grow up, the A students wont be eating as many Bic Macs as the F students. “We’d better get them while they’re still don’t have an education”, must have thought Ronald McDonald.
After more than 2.000 complaints from enraged parents, McDonald’s decided to cancel the campaign. An end to the story that will no doubt make Naomi Klein and Morgan Spurlock happy.
Boy sees girl in the New York subway
Boy falls desperately in love
Girl leaves train
Boy goes home and creates a website to find girl
Boy finds girl
No more updates so far
A few weeks ago we got iTunes on the iPhone so we can download any song we want over the air. Kewl!
I bet the Adbusters guys must be really happy with this impulse purchase temptation right on the palm of our hand!
But it doesn’t stop here. A while ago there were some rumors about iTunes booths on Starbucks so customers could download via WiFi their favorite songs. Well it got actually way better (or worse) than that. Consider the following scenario:
You’re sitting in a Starbucks and you hear a song. You fire up your iTunes app on your laptop or on your iPhone and “boom” there comes the artwork for the current song plus the ten previous ones. One click or one tap and the song is yours forever (and your dollar is Apple’s).
The system could be generalized to any web based radio station or broadcasting platform for the matter opening new marketing opportunities in the music distribution arena. I bet Steve is on the job already.
Bonus 1: here’s the longest Starbucks order: Double Ristretto Venti Nonfat Organic Chocolate Brownie Frappuccino Extra Hot with Foam and Whipped Cream Upside Down Double Blended
Imagine an advertising world where… spending on interactive, one-to-one advertising formats surpasses traditional, one-to-many advertising vehicles, and a significant share of ad space is sold through auctions and exchanges. Advertisers know who viewed and acted on an ad, and pay based on real impact rather than estimated “impressions.†Consumers self-select which ads they watch and share preferred ads with peers. User-generated advertising is as prevalent (and appealing) as agency-created spots.
Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry.
A hint: IBM’s articles in the Press Room have links to post to digg and to del.icio.us. Times are-a-changing.
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