16/03/10 21:46

Books The end of publishing as we know it

by Josep M. Ganyet

Posted in Advertising, Publishing, Why didn't I think of that? | 2 Comments » Tweet This Post

This video was prepared by the UK branch of Dorling Kindersley Books. Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally. Posted by Penguin Books to YouTube the 9th of March 2010.

Although this technique has been used before in several other TV commercials is still fresh and the message gets delivered loud and clear. And if such a message is said by Penguin Books, one of the top British publishing companies, it gets even louder. You’ll read about it.

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