Mar 21st 2008
Do The Test is the perfect online campaign (yes, viral of course) to raise awarness for cyclist’s accidents in the streets of London.
In a nutshell: while you are concentrating on driving you can become blind to events that you would normally notice. This “inattention blindness” is in most cases the reason why motorists collide with cyclists.
Never heard of “inattention blindness”? Try yours at Do The Test or watch this video very carefully.
Now you can answer the question: why would this video never work on TV?
The campaign is sponsored by Transport for London
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Hablabas hace poco de plagios en anuncios y traes otro sin darte cuenta!
La idea parte de un experimento relacionado con la psicologia, el vídeo original (aunque interpreto que tampoco procede de la investigación) ya se ha movido mucho por internet desde hace tiempo, puedes verlo con un poco más de información aquí(veras que hasta la “coreografía” es prácticamente calcada):
Prueba de atención
Saludos!
Is there anything genuine left in advertising!!!
Thanks for the comment porunmac.com!!!